SINGAPORE, May 29, 2024 /PRNewswire/ — Trip.com Group, a leading global travel services provider, has strengthened its commitment to the region by signing two strategic memoranda of understanding (MoUs) with leading hospitality brands in Southeast Asia. These strategic partnerships are driven by the Group’s “Local Focus, Global Vision” ethos, which aims to enhance the travel experience of inbound and domestic travelers.
To increase customer awareness and support the growth of its hotel partners in the region, Trip.com Group has signed two agreements with Megaworld Hotels & Resorts (MHR), a leading hospitality chain in the Philippines, and Vinpearl, a leading hospitality and leisure brand in Vietnam.
Increased exposure and visibility
Through these partnerships, MHR and Vinpearl will receive comprehensive marketing support from Trip.com Group, including special package and membership rates, priority access to Trip.com’s platform, as well as offering competitive rates and special offers to customers, especially for top members.
Trip.com Group will promote these brands through targeted campaigns, new hotel showcases and enhanced product content. These efforts aim to attract international travelers and increase the appeal of top-notch accommodations. By facilitating this collaboration, Trip.com Group will increase the appeal of these top-notch accommodations by optimizing exposure and making it easier for travelers to find and book their accommodations.
Comprehensive marketing support
In addition, Trip.com Group provides its hotel partners with tools and data analytics to adjust dimensions in real time to ensure competitive rates that attract bookings. The program also includes the ability for hotels to improve their ranking in search results based on price competitiveness, customer reviews and booking conversion rates. In addition, hotel partners can take advantage of targeted marketing activities and special offers to increase awareness of their hotels and attract more guests.
Pebbles Karamat (left), head of distribution at Megaworld Hotels & Resorts, and Boon Siang Chai (right), managing director and vice president of international markets at Trip.com Group.
“We are excited to begin our collaboration with Trip.com Group, the global leader in online travel. This partnership will expand our reach in the global market and attract more international travelers to our properties. We look forward to working together to deliver an authentic Filipino experience to all our guests through our signature service brand, Sampaguita,” said Lores So, group commercial director of Megaworld Hotels & Resorts.
Vinpearl Group Deputy CEO Hana Ngo (left) and Trip.com Group Managing Director and Vice President of International Markets Boon Siang Chai (right)
Vinpearl Group Deputy CEO Hana Ngo said during the event: “Our partnership with Trip.com Group over the years has been highly rewarding and we are excited to take our cooperation to the next level. Together, we will grow Vinpearl’s presence in the global market and provide our customers with unparalleled value and unforgettable experiences.”
Initiatives in the tourism sector in Southeast Asia
“This new level of collaboration underscores Trip.com Group’s commitment to supporting the region’s vibrant tourism industry. Trip.com Group’s latest data shows that bookings in Asia Pacific grew at a robust pace, up 80% year-on-year in the last quarter. Notably, hotel bookings in the Philippines and Vietnam recorded triple-digit growth during the same period.
Trip.com Group Managing Director and Vice President of International Markets Boon Siang Chai speaks to media at the signing ceremony
“We are pleased to see robust growth across Asia Pacific and are confident that we can accelerate growth for our hotel partners in the region,” said Boon Siang Chai, Trip.com Group managing director and vice president of international markets.
“The Trip.com Group will continue to leverage a wide range of initiatives, from technology to data analytics, to support its partners and strive to improve profitability and customer satisfaction.”
“We have collaborated with Vinpearl on several programs in recent years and this MOU is a natural extension of our great relationship. We are equally excited to embark on this new journey with MHR as we continue to further enhance the travel experience of our guests around the world while showcasing the beauty of Southeast Asian destinations and their attractions, including their accommodation options.”
About Trip.com Group
Trip.com Group is a leading global travel service provider comprised of Trip.com, Ctrip, Skyscanner and Qunar. Across its platforms, Trip.com Group empowers travelers worldwide to make informed and cost-effective bookings of travel products and services, and enables partners to offer their services to users through a comprehensive aggregation of travel-related content and resources, as well as an advanced transaction platform comprised of apps, websites and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the world’s best-known travel groups with its mission of “pursuing the perfect trip for a better world”. For more information about Trip.com Group, please visit group.trip.com.
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