Europe’s national tourism authorities met to promote common solutions to the biggest challenges facing the tourism industry and the opportunities presented by its return after the pandemic.
The 70th session of the United Nations Tourism Committee for Europe brought together 40 high-level representatives in the Albanian capital. The conference, attended by almost all UN Tourism Member States in the region, served as a platform for dialogue and cooperation, a venue to exchange knowledge, share best practices and address the challenges and opportunities facing the tourism sector. provided.
Albania leads Europe’s tourism recovery
Prior to the meeting, UN Tourism Secretary-General Zurab Pololikashvili met with Albanian Prime Minister Edi Rama to discuss common priorities and future cooperation. The Secretary-General praised Albania’s leadership in the post-pandemic tourism recovery. The country became one of the top performing destinations in 2023, with a 53% increase in the number of international tourist arrivals registered in 2019.
The Secretary-General and the Prime Minister also discussed the importance of sustainable tourism development and opportunities to further strengthen Albania’s tourism sector. They exchanged views on key strategies to promote responsible tourism practices, leverage digital innovation, and further contribute to economic growth through tourism education. They emphasized the value of fostering a resilient and inclusive tourism industry that benefits local communities and preserves cultural heritage.
Agenda for Europe legal framework
The high-level delegation representing 40 Member States reviewed the work and activities realized by the United Nations Tourism Organization since the Commission convened in Bulgaria in June 2023, as well as its strategic objectives and focus on: Informed about priorities.
Political outlook and situation Europe World Tourism Organization rebranding Latest data on tourist arrivals and tourist numbers Events and initiatives
In Tirana, Members adopted the Rules of Procedure, Selection Criteria and Key Performance Indicators of the Working Group for the Evaluation of Projects Supported through the Agenda for Europe and Priorities for the Development of the Work Plan of the 2024 Agenda agreed. The European Agenda expresses Member States’ priorities in the European region, one of the world’s leading destinations and a pioneer in tourism innovation. This aims to ensure a regional focus that benefits and addresses the specific needs of members at a regional and sub-regional level.
This document is the result of a consultation process between the Member States of the region, initiated during the 66th European Commission Conference in 2021, and addresses the emerging post-European trends and realities of the European tourism ecosystem. aims to promote adaptability. The era of pandemic.
Advance
Committee members were updated on Georgia’s preparations for World Tourism Day 2024 and accepted Azerbaijan’s invitation to host the Committee meeting in 2025.
Focus on sub-regions
The 2nd South-East Europe Working Group Meeting was organized on the occasion of the 70th European Commission Meeting, on the initiative of host country Albania and the United Nations Tourism Office. The aim of the conference was to foster an in-depth discussion on the specific challenges facing the tourism sector in South East Europe. Representatives from Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Greece, Montenegro, North Macedonia, Romania, Serbia and Slovenia shared ideas, insights and opinions, with a particular focus on short-term rentals and regional investments.
Tomorrow, the traditional side conference on “Tourism Investment and Economic Development in Europe” will be held. The event will present the guidelines developed by the United Nations Tourism Organization: “Doing Business in Tourism: Investing in Albania”. Speakers, experts and other participants at the event will discuss global tourism investment trends and opportunities, identify pathways for positive change and accelerating tourism investment for the benefit of all, and We will share success stories and future prospects for tourism investment in Albania.
United Nations Tourism Commission for Europe, Tirana, Albania
United Nations Tourism Commission for Europe, Tirana, Albania
United Nations Tourism Commission for Europe, Tirana, Albania
United Nations Tourism Commission for Europe, Tirana, Albania
United Nations Tourism Commission for Europe, Tirana, Albania
United Nations Tourism Commission for Europe, Tirana, Albania
United Nations Regional Tourism Commission for Europe leads global recovery
United Nations Tourism Commission for Europe, Tirana, Albania
United Nations Tourism Commission for Europe, Tirana, Albania
United Nations Tourism Commission for Europe, Tirana, Albania
United Nations Tourism Commission for Europe, Tirana, Albania
United Nations Tourism Commission for Europe, Tirana, Albania
United Nations Tourism Commission for Europe, Tirana, Albania
United Nations Tourism Commission for Europe, Tirana, Albania
United Nations Tourism Commission for Europe, Tirana, Albania
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